Skip links

About us

„Humanitatis optima est certatio“

from the Latin, “The noblest contest is the contest of humanity.” – Cyrus

Our change

The change we bring is aimed at reimagining and improving people’s lives by promoting self-awareness, cooperation and active participation in causes that benefit society, with the goal of achieving a higher and more satisfying quality of life.

Over the years, we have continued to work hard to create opportunities for improvement and development in the lives of every Bulgarian citizen. We believe that the quality of life is measured by the significant changes we make in the environment around us and in our personal experiences.

Areas of Quality of Life Association in which we are focused

The Quality of Life Association focuses on several key areas:

Quality of Business

Governance and Institutions

Citizen Participation

Ecology and Environment

Food and beverage quality

Social relations and culture

Education and expertise


Sport and active lifestyles

Personal satisfaction

Financial and material stability

Physical and mental health

Goals of the Quality of Life Association

According to the directions of the Quality of Life Association, the goals can be described as follows:

  1. Leisure: Enhancing the quality of leisure through diverse and innovative initiatives and programs.
  2. Business Quality: Supporting the business sector to adopt practices that improve the quality of products and services.
  3. Governance and institutions: Ensuring effective governance and supporting institutions to achieve a better quality of life.
  4. Citizen participation: Create mechanisms for active citizen participation in decision-making processes.
  5. Ecology and environment: Support initiatives that improve the environment and promote sustainable development.
  6. Food and drink quality: Ensuring high quality and safety standards for food and drink.
  7. Social links and culture: Create conditions for the development of social links and promote cultural exchange and diversity.
  8. Education and expertise: Provide educational opportunities and expert advice to improve people’s knowledge and skills.
  9. Mobility: Supporting mobility and easy access to different resources, movement and services.
  10. Sport and active lifestyles: Creating opportunities for participation in sporting activities and promoting healthy lifestyles.
  11. Personal satisfaction: Supporting individual development and achievement of personal goals and satisfaction.
  12. Financial and material well-being: Supporting economic development and ensuring financial stability for individuals and communities.
  13. Physical and Mental Health: Supporting the promotion of healthy lifestyles and providing services to improve physical and mental health.
  14. Other

What do we do?

We help improve the quality of life by:

Preventing disease and promoting healthy lifestyles

Providing economic opportunity and sustainable development

Promoting social inclusion and equity

Promoting public benefit and active community participation

Continuously improving activities and initiatives to achieve our mission

Support the Quality of Life Association

Support our work to improve the quality of life for all.