Our mission is to raise awareness and encourage consumers, manufacturers and the fashion industry towards more sustainable practices in all aspects of fashion, including production, consumption and disposal.

Together with our network of partners, we work towards encouraging businesses, brands and designers in the application of sustainable and ethical production processes when it comes not only to the actual activity of producing and marketing products, but also when it comes to the working conditions in which they take place. We have successfully invested in research and development of environmentally friendly materials and production technologies to reduce the harmful impact of the fashion industry on the environment.

According to international statistical studies and the more specific Gitnux Marketdata Report 2024, fashion consumption is expected to increase by over 38% to 63% or 2.3 billion people by 2030, with consumption of over 102 million tonnes of clothing. By contrast, there has been an increase in fast fashion production to date of over 150% compared to at the turn of the century, with the use of sustainable production methods increasing by over a third of the total in a two-year period (between 2017 and 2019).

Meanwhile, the environmental impact of the manufacturing process is huge – especially when it comes to the amount of water needed to make fashion items.

As for the consequences of using fast fashion – over 95% of discarded clothing can actually be reused or recycled.

The survey shows that 63% of global consumers are willing to start purchasing goods that are the product of a brand that stands behind sustainability principles, with 57% of them willing to change their consumption habits for the sake of ecology. It is predicted that within a year, the luxury fashion sector will begin to embrace sustainable practices and reach 10% of the total sustainable market.

By 2026, the share of sustainable apparel in the fashion industry globally will increase by more than 6% and by 2030, more than 18 million additional jobs are expected to be created in the sector.

We believe that the path to change can be not only through legislative policies, but also the responsibility of every entity in the private sector to promote sustainable practices in the fashion industry.